Advertising delivery and TCF
Altervista and his ad providers join and support the TCF framework, developed by IAB to centralize the consent acquisition and management with regard to the processing of users personal data for ads distribution.
In order to have the ads from Altervista and Altervista with Google Adsense circuit provided, a CMP compatible with the TCFv2 IAB framework will be required on the page from Monday 5th of October 2020. Without it no banner ads will be displayed and no gains earned.
Do I have to make changes on my site?
Do I have to insert code on each site page?
Yes, you do. Each page that contains an ad code must also contain a Iubenda code. If the Iubenda code is not available on the page, banner ads will not be displayed.
What is a CMP?
CMP stands for Consent Management Platform, namely: “platform to help managing consent”. The GDPR legislation requires that during web browsing users are adequately informed on the processing of their personal data e that they must provide a valid consent to it.
A CMP takes care of informing visitors and letting them give or personalize consent to the processing of their personal data.
Is Iubenda free?
I don’t want to use Iubenda, can I continue to earn money with advertising?
Yes, you can. Altervista doesn't require the use of a specific CMP, you can use any CMP TCFv2.
What will change on the 5th of October?
From Monday 5th of October Altervista will provide ads to visitors only if on the page the consent is acquired by a CMP TCFv2. If the page does not contain any correctly configured code of Iubenda (or of any other CMP TCFv2), ads will not be displayed.
This procedure is necessary to fully respect the European and Italian Privacy Directive (GDPR). De facto the so-called prior blocking of third-party tracking cookies will be applied.